Many people think that working in marketing is just about making ads or posting on social media. But being a marketing manager is much more than that. It’s a job that requires both creativity and strategy, and it comes with a lot of responsibility.
A marketing manager’s main role is to promote a product, a service, or even a whole brand. This means they need to understand the market, the needs of customers, and how to stand out from competitors. They often lead a team and plan campaigns to attract new clients or keep existing ones. It’s a mix of creativity, organization, and business thinking.
My favorite thing about this job is that it’s never boring. Marketing is constantly evolving, especially with social media and new technologies. Marketers have to keep up with trends, try out new ideas and sometimes take risks. For people who like variety and fast-paced environments, it can be exciting and motivating.
However, it’s not always easy. The job can be very stressful, especially when sales targets are not met or when a campaign doesn’t work as expected. Marketing managers also work long hours and must often manage big budgets and tight deadlines. They are under pressure to make the right decisions quickly, and if something goes wrong, they are usually the ones responsible.
The Horizon Forum enabled me to find out a little more about the marketing professions. Even if listening to a 45-minute talk by a gentleman presenting several professions doesn’t sound very interesting, in the end it’s just beneficial for your future. He touched on aspects of the profession that I didn’t know about, and made me want to take the plunge and make it my future career.
I find that the Communication and Information option is the most closely related to the marketing professions. In marketing we find communication and information, and our 2 computer periods a week give us a good insight into the world of electronics, which has a lot to do with marketing today.
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